Walmart Hispanic Market

June 18, 2009
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HORIZONTE takes you to the grand opening of Walmart’s Supermercado de Walmart in the West Valley. It is one of two stores nationwide with a new layout and product assortment designed to make it more relevant to Hispanic customers. Lisa Urias, President of Urias Communications, talks about why and how businesses are working to attract Hispanic consumers.

In this segment:

Lisa Urias:President, Urias Communications;

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