NOVA scienceNOW “How Does the Brain Work?”

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NOVA scienceNOW delves into some pretty heady stuff to examine magic and the brain, artificial intelligence, mind control, and the nature of reality in an astonishing episode on how the brain works. First, can we really believe our own eyes? Viewers will learn whether the secrets behind the world's greatest magic tricks are actually wired into the human brain when eccentric magicians Penn and Teller and Las Vegas trickster Apollo Robbins team up with neuroscientists to reveal how our brains process visual information. Then, a riveting piece reveals the difficulties of replicating the human brain in machines like IBM's “Watson,” attempting to mimic the human thought process with software is actually providing new insight into the brain itself. Also, satirist and comedian Mo Rocca takes a turn as a NOVA scienceNOW correspondent in an intriguing sequence on the thrilling, terrifying prospect of controlling another's thoughts and actions using invisible forces of mind control. Rocca offers himself as test subject as scientists “hack” into his brain, using magnetism to make him move his limbs.

The same new invention can also dampen pain, ease depression, and even change the way we make moral judgments. Then, experience neuroscientist David Eagleman's unique brand of “guerilla science,” when he drops people 150 feet into a net to show viewers how the brain constructs reality using the information it takes in through the senses. “How Does the Brain Work?” airs Wednesday, Feb. 2, 2011 at 8 p.m. on Eight, Arizona PBS.

Media Contact:  Colleen O’Donnell Pierce
[email protected]
(602) 496-0579
(602) 478-3867 (cell)

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