See how art exhibit started as a Kickstarter campaign

Squid Soup is a collective of artists who create interactive exhibitions all around the world. Their newest exhibition “Murmuration” at SMoCA (Scottsdale Museum of Contemporary Art) is unusual in that it was done through a Kickstarter campaign. Patrons could “sponsor” at different levels and in essence become a part of the art work. We will see what it takes to build this exhibition, why it’s important to engage the community in art projects, and see the final installation. 

Watch more episodes from “Art in the 48” here.