Metropolitan Business Plan

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The authors of a new book, “The Metropolitan Revolution: How Cities and Metros are Fixing our Broken Politics and Fragile Economy,” say power is shifting from Washington D.C. to cities and metro areas. That book has given impetus to the Brookings Institution’s “Metropolitan Business Plan,” which adopts the discipline of private sector planning to the task of revitalizing a region. Through a partnership with Brookings, the Metropolitan Business Plan provides a framework through which leaders can analyze the market position of a regional economy, identify strategies to capitalize on unique assets, and design and implement initiatives for change. Mayors in our regions have organized a high-level Steering Committee to guide the development of a new economic growth plan. Phoenix Mayor Greg Stanton, Barry Broome, President and CEO of the Greater Phoenix Economic Council, and Steve Seleznow, President and CEO of the Arizona Community Foundation, will talk about the Metropolitan Business Plan.

Ted Simons: "The Metropolitan Revolution -- How cities and metros are fixing our broken politics and fragile economy." That's the title of a new book that exams how power is increasingly shifting from state and federal governments to cities and metro areas. The Brookings Institute took those ideas and released a metropolitan business plan that adopts the discipline of the private sector to regional revitalization. Mayors in the Phoenix area have organized a high-level steering committee to guide the development of a new economic growth plan. Joining me to talk about the plan are Phoenix mayor Greg Stanton, Barry Broome, president and CEO of the greater Phoenix economic council, and Steve Seleznow, president and CEO of the Arizona community foundation. Good to have you all here.

Greg Stanton: Good to be here.

Ted Simons: Mayor, we'll start with you. What is the metropolitan revolution?

Greg Stanton: I think it's really a statement that our economic success here in this region is not going to emanate from Washington, DC's and policy there. They told me they have smart policy, but it's whether we are adopting policies here to advance our economy. We're competing against not only other regions in the country, but regions of the world, and I think people are looking for us as city leaders, as regional leaders to get the job done. Cities are really where people still have confidence in government, I think people for the most part have lost confidence in Washington, DC and the gridlock there. I think they have less confidence on what goes in state legislature, but I still think they believe cities are functional levels of government. If we're going to compete at an international level we've got to get policies right here at the local level and that's what this is all about.

Ted Simons: Barry, are cities doing things right? State and federal doing things wrong? A little bit much both? What's happening?

Barry Broome: I think cities are on the ground and are connected to their constituents. The difference between being a mayor and a councilman versus a member of Congress is you live with your constituents. One of the things we do, we work with 21 mayors at GPEC, and we tell newly elected mayors, you're going to be one of the very few public officials where you're going to hear from your constituents when you're in a grocery store, at church. That doesn't happen so much for people in Washington, DC. So there's a greater disconnect from D.C. to the constituency. State more so than D.C., but still very disconnected. But whether it's fixing parks, recreational programs, youth intervention, keeping streets clean, public safety, the municipal leaders are on the ground with the constituents, and I think they're closer to them and are more apt to make capable decisions that are in the interests of the community.

Ted Simons: Is this a gradual changes, something sudden? What's happening?

Steve Seleznow: I think the shift has been occurring for some time. I think over the last few years when we have seen very little happening in Washington, DC, we realize we have to take charge of our own economic destiny. We can't wait for the signals of the leadership from D.C. to tell us what we need to do economically. We have as cities great experience in running services and programs for the people who live in our communities. We know how to do that, we know how to do that better than anybody in D.C. does. Now we're transferring that kind of knowledge and skill set and wisdom and say, can't we control our own economic destiny? It's not that we haven't been engaged in our economic future, but building the infrastructure, creating the incentives, creating the kind of economic ecosystems that we need to really drive what we think will work here in our unique place.

Ted Simons: With that in mind, the definition of a city, is it somehow changing?

Greg Stanton: That's important to note. The metropolitan revolution is about two things. Number one, that we're going to sink or swim as a region, not with Washington, but we have to act as a region. City of Phoenix can't be adopting self-defeating tax policies to steal jobs from another city and region. That's a waste of our time. We have to be operating as good teammates and that's incredibly important that we as regional city leaders get together and be on the same team that we're chasing after the right companies, the right jobs, higher wage jobs, higher educated work force and not engaging in intra-city, intra-region competition. That's not smart.

Teed Simons: It almost sounds like we're talking city states, pseudo-city states developing, these metropolitan regions that are getting more powerful by the day. Are we talking something along those lines?

Barry Broome: Two-thirds of the people in the United States live in a metropolitan region. 75% of all the economic output in the U.S. is now in these metropolitan regions. And you live with and are connected to your leadership. So I do think it's a city-state initiative. I also think as mayor Stanton is saying, this has long been a very effective region. How do you gain more leverage around that regional model? I think mayor Stanton and other mayors understand if an employer, State Farm puts 4,000 jobs in Tempe, they're probably going to hire 1,500 people from the city of Phoenix. And maybe from 500 Scottsdale. And 300 from Gilbert, and 250 from Chandler. So they understand that these economic benefits go beyond political jurisdictions and working as a team is going to accelerate the benefits, increase wealth and drive higher performance.

Ted Simons: So again, is it's just the fact that you are on the ground with your constituents? Is that the big -- Why isn't this happening at the state level? We can understand the distance with Congress, but there's certainly a difference here in Arizona between what's happening state, what's happening local.

Steve Seleznow: There certainly is a clear role for the state to play to enable regions of the state to kind of actualize their economic futures. But I think what we're able to do at the regional level is collaborate. And if you look at the new economy and you look at business today and successful companies, those companies are forming all kinds of unique alliances. Both within their industries and across industries, and across nations. And so we have the capacity to collaborate as we have seen, the three major mayors here, Mayor Stanton, Mayor Smith, Mayor Rogers, all coming together, not competing with each other, but collaborating and forming alliances. Because we'll have all boats rise that way. Really selling the region for economic development as opposed to one town, or one city.

Greg Stanton: We're trying to build a modern economy that works for everyone up and down the socioeconomic scale. But we're in hyper competition. Hyper competition for talent. And that means us as a region, city of Phoenix and all the other cities, need to be at the top our game providing the very best quality of life. You've got to be committed to supporting the arts, historic preservation, protecting great neighborhoods. You want to be a place that the tough entrepreneurs, the people that we're competing for against other cities across the country, you want to be a place they want to come to and so investment in the right things makes a big, big difference if we're going to win this competition.

Ted Simons: Does that make -- You deal with these people that are looking to transfer out here and expand out here. Does that make a difference?

Barry Broome: It makes a big difference. I think part of a good business environment is how people cooperate. But best companies and the most sophisticated companies, they're asking things like, what's your sponsored research for technology? Let's spend a lot of time evaluating what your real educational picture is. And of course as the mayor is saying, a lot of the most creative professional classes, they have the humanities infrastructure in their body of work, and the arts is very important to these companies and to these industries.

Ted Simons: With that in mind, the metropolitan business plan, what are we talking about here and how does that impact the Phoenix metro area?

Steve Seleznow: We're really talking about putting together a very clear strategy that builds off the assets of this region. That looks at what is here right now in the Phoenix metro area, that can be expanded, that can be accelerated, you know, we have some amazing industries and we lead the world in a lot of different areas. For example, online learning. We are probably the most important city in the world around online learning. If you look at not only the large companies like Apollo and University of Phoenix, but all up and down the Tempe to Scottsdale corridor, there are enormous and growing numbers of education software companies. We lead the nation in that. How do we build that out? How do we create an infrastructure there? So I think we need to kind of capture what the assets are in this region, what's the infrastructure to support it, what are the incentives to support it, and to craft out a strategy for business, for philanthropy, and for government in terms of how do we build the new Arizona economy?

Greg Stanton: We are just digging out from the worst recession since the Great Depression. And Phoenix got hammered this economy, almost as hard as any other city in the country because of overreliance on real estate. We've asked Steve to chair our metropolitan business planning process to make sure that we have the attitude of never again. We have to build a more diverse, sustainable high-wage economy with a higher educated work force that can better withstand the ups and downs. We can't have this roller coaster we've had. We've got to look in the mirror and say how can we up our game snits what we owe the next generation. This planning process that we're going through right now is going to pay dividends for decades down the line.

Ted Simons: The planning process and upping your game as opposed to demand and what is really needed out there and maybe projected demand, how do you work that balancing act?

Barry Broome: A lot of this starts with great data and great evidence. One of the things I think that's plagued the valley and Arizona, we've operated too much on anecdotal information and evidence. So we tend to follow trends instead of set and lead trends. As Steve is saying, we are without question the digital center of excellence for educational I.T. Now we have evidence to that effect, now that's a sector in which we can lead. What are the intentional behaviors of the marketplace to take that sector to the promised land so we lead globally in that very important space? So it's going to start with great information and data, and then there's going to have to be an intentional plan which we execute against that. That plan is going to have to include everybody. We're going to have a very broad-based coalition of people to work and develop on that plan, people like GPL, the Arizona cChamber, Greater Phoenix Chamber, we're going to need our partners mag, the metropolitan planning organization to work with us. Both University presidents, Dr. Hart and Dr. Crowe are at the table for this. So it's got to be a serious coalition, it's got to operate on evidence, we have to have very high standards and it's time for to us make a big move. One of the things in the data we're recovering more independent on housing than we were prior to 2007. Our recovery is more housing dependent than it was in 2007. Of the 10 jobs we lost in 2007, six were related to these construction fields. Our recovery of the 10 jobs that are recovering, seven are related to the same construction fields. So we have a major need to diversify and change our economic future.

Ted Simons: With that in mind, talk about -- we see here in the Phoenix area planning, goals, unique assets, these strategizing -- Compared to what they're saying in San Diego, in Denver, what they're saying on the East Coast.

Steve Seleznow: Well, we don't need to do what they've done in New York or in San Diego, or in Denver, any other city. We need to be strategic and they were, we need to build a plan around data, but we need to build it around unique assets that are here in Arizona. We're in a really unique spot when you have many, many assets, there it's an international border, whether it's great health and technology companies, whether it's great online learning companies. Whether it's great Universities and say what is it that we need in this region that will work for the Phoenix metro area that will work for Arizona? It may not be the same as the other cities, but it will be predicated on a set of ideas driven by data, driven by existing assets, and new assets we need to bring to the table here.

Ted Simons: Last question. Mayor, can this last, can this proceed, can this develop without part son gridlock, which we see at certain levels, without the state coming in and saying, oh, no, no, no, we have control here. When things start going well, all of a sudden you've got a lot of friends.

Greg Stanton: We want it to go well and we want more friends. They call it the metropolitan revolution for a reason. We operate at the local level naturally in a less partisan environment. We as local leaders get judged by whether we get things done, not whether we crush the other side, whether we win the debate of the day, whether we deliver to the people in the city. I'm confident this plan just like when Pittsburgh leaders got together after the fall of the steel industry, they put together a plan that stood the test of time and now Pittsburgh, their economy is much more based on a higher educated work force and higher education. Similarly I see the same thing happening here. The business community, the nonprofit community coming together with the political community put together a plan that's going to stand the test of time. I think we're headed in the right direction.

Ted Simons: Gentlemen, we'll stop it there. Good to have you here. Thanks for joining us.

Barry Broome: Thank you.

Greg Stanton:Mayor, Phoenix;Barry Broome:President & CEO, Greater Phoenix Economic Council;Steve Seleznow:President & CEO, America Community Foundation;

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