Social psychology and marketing

Arizona State University W.P. Carey School of Business emeritus professor Robert Cialdini is known as one of the top experts in fusing social psychology and marketing that led to a new way of thinking about consumer behavior. He’s also a best-selling author and now a marketing research lab at the W.P. Carey school has been named after him. The lab currently conducts 200 research experiments a year and is expected to expand with field research through pop-up labs. Cialdini will discuss the lab’s work and the theories of psychology and marketing.