Arizona State University W.P. Carey School of Business emeritus professor Robert Cialdini is known as one of the top experts in fusing social psychology and marketing that led to a new way of thinking about consumer behavior. He’s also a best-selling author and now a marketing research lab at the W.P. Carey school has been named after him. The lab currently conducts 200 research experiments a year and is expected to expand with field research through pop-up labs. Cialdini will discuss the lab’s work and the theories of psychology and marketing.
Take a theatrical journey with physicist Brian Greene to uncover how Albert Einstein developed his theory of relativity in "Light Falls," airing Wednesday, May 29, at 9 p.m. on Arizona PBS.
From Viking armies to space exploration, "Nova" explores our world on Wednesdays at 8 p.m. on Arizona PBS.
Saint Marie's favorite displaced detective is back for an eighth season of criminal mysteries and other craziness as detective inspector Jack Mooney is back for more "Death in Paradise" Saturday nights at 8 p.m. on Arizona PBS.