Social psychology and marketing

Arizona State University W.P. Carey School of Business emeritus professor Robert Cialdini is known as one of the top experts in fusing social psychology and marketing that led to a new way of thinking about consumer behavior. He’s also a best-selling author and now a marketing research lab at the W.P. Carey school has been named after him. The lab currently conducts 200 research experiments a year and is expected to expand with field research through pop-up labs. Cialdini will discuss the lab’s work and the theories of psychology and marketing.

Sponsor message:

In this segment:

Robert Cialdini, Arizona State University W.P. Carey School of Business emeritus professor

Sponsor message:

Sign up to receive the Arizona PBS Insider

Get up-to-the-minute information about your favorite programs and learn more about Arizona PBS news and events.

Discover 'India: Nature's Wonderland'

Join a journey through India to discover its rich culture and rare wildlife, airing Tuesday, Aug. 27, at 7 p.m. on Arizona PBS.

'POV' highlights unique stories and perspectives Mondays at 9 p.m.

The award-winning series "POV," which takes its name from a cinema term for “point of view,” is the longest-running showcase on television to feature the work of America's best contemporary-issue independent filmmakers.

'Poldark' rides again on 'Masterpiece' this fall

The “Poldark” saga is drawing to a close in this fifth and final season of drama in Cornwall, airing Sundays at 8 p.m., beginning Sept. 29 on Arizona PBS.