Social psychology and marketing

More from this show

Arizona State University W.P. Carey School of Business emeritus professor Robert Cialdini is known as one of the top experts in fusing social psychology and marketing that led to a new way of thinking about consumer behavior. He’s also a best-selling author and now a marketing research lab at the W.P. Carey school has been named after him. The lab currently conducts 200 research experiments a year and is expected to expand with field research through pop-up labs. Cialdini will discuss the lab’s work and the theories of psychology and marketing.

Robert Cialdini, Arizona State University W.P. Carey School of Business emeritus professor

A fireworks display in front of the Capitol
airs July 4

A Capitol Fourth

A map of the U.S. with our Arizona PBS logo on top of Arizona

Ever wonder how shows like ‘Arthur’ or ‘Antiques Roadshow’ get made?

Super Why characters

Join a Super Why Reading Camp to play, learn and grow

Diners eat outside on an episode of Check, Please! Arizona

Be a guest on “Check, Please! Arizona”

Subscribe to Arizona PBS Newsletters

STAY in touch
with azpbs.org!

Subscribe to Arizona PBS Newsletters: