Economic impact of NCAA Men’s Final Four held for second time in Arizona

March 25, 2024
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The widely anticipated NCAA Men’s Final Four tournament will be held at the State Farm Stadium in Glendale, AZ, from April 6 to 8. This will be the second Final Four that Arizona has hosted, the first being in 2017. 

The celebrations will kick off on April 1 beginning with the NCAA Legacy Project which will refurbish courts in Eastlake Park.

“It’s go time for us at the Men’s Final Four. We’re ready for this party to start,” said Jay Parry, CEO of Phoenix Final Four Local Organizing Committee.

According to Parry, when Arizona hosted the tournament in 2017 the economic impact was measured at $324 million, and Arizona State University will measure the economic impact for the 2023 tournament.

In this segment:

Jay Parry, CEO, Phoenix Final Four Local Organizing Committee

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