AI scams use artificial intelligence tools to target consumers in sophisticated and personalized ways.
Unlike traditional scams that tend to rely on generic tactics, AI allows criminals to create websites, emails and impersonations that are increasingly difficult to differentiate from reality. With AI, scammers can quickly launch fraud campaigns on a massive scale.
Additionally, they can zero in on specific people by using data gathered from social media or other platforms.
Joe Ducey, consumer specialist at Better Business Bureau, joined “Arizona Horizon” to discuss the threat these scams pose.
