College Basketball Tournaments: Economic Impact

We continue our week-long coverage of the college basketball tournament being played in Glendale. We’ll talk about the economic impact of mega events like the college basketball tournament and other past events such as the Super Bowl. Debbie Johnson, director of the Arizona Office of Tourism and director and co-chair of the Phoenix Final Four host committee and Tom Sadler, president and CEO of the Arizona Sports and Tourism Authority, will talk about the economic impact of big sports events in Arizona.