Research shows hungry shoppers spend more

A new study suggests a shopper’s decisions in the grocery store are a direct result of how hungry they are.

A new study involving neuroimaging shows the ability to make a decision is based on how important that decision is at that particular time. Arizona State University Associate Professor of Psychology Samuel McClure helped to conduct the experiment.

“Knowledge can help come up with better treatments and interventions,” McClure stated, which he believes will be especially helpful for people struggling with things like weight loss or drug addiction.

 

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In this segment:

Samuel McClure: Associate Professor of Psychology, Arizona State University

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With Infinite Hope: MLK and the Civil Rights Movement

With Infinite Hope

The program follows King's career from his hiring at Dexter Avenue Baptist Church and leadership of the Montgomery Bus Boycott, through his death on April 4th, 1968 in Memphis.

Nova “Alaskan Dinosaurs”

NOVA Dinosaurs

A team of intrepid paleontologists discovers that dinosaurs thrived in the unlikeliest of places—the cold and dark of winter in the Arctic Circle.

Walt Richardson

Walt Richardson playing guitar and singing into a microphone on the set of Playlist 48

Singer/songwriter Walt Richardson visited Arizona PBS to perform and talk about his love for guitar and performing.