Research shows hungry shoppers spend more

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A new study suggests a shopper’s decisions in the grocery store are a direct result of how hungry they are.

A new study involving neuroimaging shows the ability to make a decision is based on how important that decision is at that particular time. Arizona State University Associate Professor of Psychology Samuel McClure helped to conduct the experiment.

“Knowledge can help come up with better treatments and interventions,” McClure stated, which he believes will be especially helpful for people struggling with things like weight loss or drug addiction.

 

Samuel McClure: Associate Professor of Psychology, Arizona State University

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