Research shows hungry shoppers spend more

More from this show

A new study suggests a shopper’s decisions in the grocery store are a direct result of how hungry they are.

A new study involving neuroimaging shows the ability to make a decision is based on how important that decision is at that particular time. Arizona State University Associate Professor of Psychology Samuel McClure helped to conduct the experiment.

“Knowledge can help come up with better treatments and interventions,” McClure stated, which he believes will be especially helpful for people struggling with things like weight loss or drug addiction.


Samuel McClure: Associate Professor of Psychology, Arizona State University

Illustration of columns of a capitol building with text reading: Arizona PBS AZ Votes 2024

Arizona PBS presents candidate debates

The four men of Il Divo
airs June 2

Il Divo XX: Live from Taipei

Rachel Khong
May 29

Join us for PBS Books Readers Club!

Super Why characters

Join a Super Why Reading Camp to play, learn and grow

Subscribe to Arizona PBS Newsletters

STAY in touch

Subscribe to Arizona PBS Newsletters: