Tourism in Arizona expected to increase in 2024

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Is Arizona becoming a hotspot for tourism?

The NCAA Final Four and Waste Management Open are around the corner, and tourism in the Phoenix area is expected to increase.

Kim Sabow, President and CEO of the Arizona Tourism and Lodging Association, joined Arizona Horizon to discuss what tourism will look like in The Grand Canyon state in 2024.

According to Sabow, hotel capacity shouldn’t be a concern as the Phoenix metro area has experienced an increase in manufacturing in 2023.

“There is indeed competition, and I think that’s why it’s so important that we increase and elevate our voice of advocacy and really encourage us as a state, as a community, as policymakers to consider investing in this (tourism),” said Sabow.

Sabow also said tourism can evolve into economic development and an increase in the job market.

Kim Sabow, President and CEO, Arizona Tourism and Lodging Association

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