New Phoenix mural project to showcase Latino heritage

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A massive mural project is underway in Phoenix, where one of Arizona’s major utility companies is building an electric substation that will serve as the canvas for artwork illustrating local history, arts and culture.

The project is titled La Flor Del Pueblo and named after a community garden serving as a gathering place for Grant Park, a neighborhood with a strong Latino heritage.

The La Flor Del Pueblo mural project will adorn the new Arizona Public Service facility that will be located in one of central Phoenix’s oldest areas.

Jim Covarrubias, artist and curator, joined “Arizona Horizon” to discuss. Covarrubias has been collecting stories, photos, and documents about the neighborhood.

“They are giving the community a gift, basically. They wanted to do this a little different,” said Covarrubias regarding Arizona Public Service (APS) and their involvement in various mural projects located around the city.

“They hired artists for the Roosevelt Project, who were really great, who did their own thing. But here they want to do something different. They want to look at the history of the area and have the artists respond to that.”

Located in the historic Grant Park neighborhood in Phoenix, Arizona, the mural project looks to capture the culture and stories of the historic neighborhood by bringing them alive with the artwork displayed on the mural itself.

Jim Covarrubias, artist and curator

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