The impact of AI on Delta Airlines

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Delta Airlines recently shared that they are planning to up their use of AI to set individualized, surveillance-based fares for their customers.

This is raising concerns amongst consumers pertaining to privacy. Also, hikes in prices are of concerns as set pricing will be eliminated.

Democratic Arizona Senator Ruben Gallego has called this move by Delta Airlines “predatory pricing.” He also added that he “won’t let them get away with this.”

Professor Sharon Chen, Chair of the Arizona State University W.P. Carey School of Business and the Co-Director of the Center for AI and Data Analytics for Business and Society, joined “Arizona Horizon” to share more on the impact of AI on set prices.

Professor Sharon Chen, Chair of the Arizona State University W.P. Carey School of Business and the Co-Director of the Center for AI and Data Analytics for Business and Society

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