Protecting yourself from deceptive AI ads

Artificial intelligence (AI) is starting to become involved in everyone’s lives and is being used to sell products or services online. However, these AI ads may be more deceiving and not exactly what they seem online.

Joe Ducey, Associate Vice President of Public Engagement and Investigative Outreach at the Better Business Bureau, joined “Arizona Horizon” to explain how Arizonanas can protect themselves from AI deceptions online.

Most often, what people think they are purchasing turns out to be very different when they receive it, Ducey said. An AI ad can make the product or service appear bigger, smaller or better overall.