A new summer campaign encourages community members to ride light rail and support Downtown Phoenix businesses. Downtown Phoenix Inc. (DPI), in partnership with Valley Metro, is inviting the community to experience getting around Downtown in a whole new way. For the month of July, the DTPHX Ride the Rail campaign is reimagining the light rail as not only a way to get around but also an opportunity to discover something new, support local businesses and feel more connected to the city. Participating businesses will offer exclusive discounts and promotions unlocked directly through the DTPHX Ride the Rail Copper Card.
Skyler Scott, marketing director of DPI joins “Arizona Horizon” to discuss the new campaign and its benefits.
July is one of the most difficult times for businesses in Phoenix according to Scott, and that is what inspired their mission to give the month of July a “thing.”
“It’s so rough because everyone goes out of town, nobody wants to be here because it’s so hot and so why not go out and support local or even try a place you haven’t been to yet with this great program,” Scott said.
When presenting the Ride the Rail Copper Card in participating businesses, people can unlock exclusive promotions and deals at local restaurants, retailers and small businesses. The campaign not only supports local businesses, but also brings to life the light rail and gives riders a unique experience.
“We’re working with a variety of downtown cultural institutions to basically put live music on the light rail,” Scott said. “Everything from the Phoenix Symphony to Herberger Theater Center to Rosie’s House.”
The DTPHX Ride the Rail Copper Card is a limited edition card for the campaign. For anyone interested in the card, you can get them from a Downtown Phoenix ambassador in orange, a Valley Metro customer experience representative in purple, the Downtown Phoenix community resource hub or online.
