A new summer campaign encourages community members to ride light rail and support Downtown Phoenix businesses. Downtown Phoenix Inc. (DPI), in partnership with Valley Metro, is inviting the community to experience getting around Downtown in a whole new way. For the month of July, the DTPHX Ride the Rail campaign is reimagining the light rail as not only a way to get around but also an opportunity to discover something new, support local businesses and feel more connected to the city. Participating businesses will offer exclusive discounts and promotions unlocked directly through the DTPHX Ride the Rail Copper Card.
Skyler Scott, marketing director of DPI joins “Arizona Horizon” to discuss the new campaign and its benefits.
