With product costs going up, Apple has pointed to strong demand for storage and memory chips as the culprit. “RAMageddon” is a term has been used to describe this shortage, with Apple blaming the rapid expansion of AI infrastructure.
Currently, Apple doesn’t plan on increasing an iPhone’s cost, but it might in the future. The company has seen increases of up to 33% for some devices, and Microsoft device prices have also soared. Looking ahead, gaming equipment is expected to cost more as well.
Hitendra Chaturvedi, W. P. Carey School of Business Professor of Practice, joined “Arizona Horizon” to discuss the rising demand for chips.
