Consumer confidence reaches a 12-year low amidst rising costs

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U.S. consumer confidence plunged to a new low in September 2026 as households expect the market to deteriorate as the war in the Middle East wages on and interest rates continue to rise.

Jim Rounds, President and CEO of Rounds Consulting, joined “Arizona Horizon” to discuss his research into the 12-year low in consumer confidence.

Jim Rounds, President and CEO, Rounds Consulting

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