Sustainability: Beyond the Mirage
April 14, 2015
Beyond The Mirage is an innovative web-based experience that aims to raise awareness and understanding about Arizona’s water supplies and demands. The project recently was selected as the winner of The New Arizona Prize: Water Consciousness Challenge and was awarded the $100,000 grand prize. Developed by a team from the University of Arizona College of Agriculture and Life Sciences along with Arizona Public Media and marketing professionals, Beyond the Mirage will use the award to help launch web and social media strategies to allow Arizonans to create and share their own mini-documentaries. The project will also will also use the hundreds of water-related clips developed for the website to create a feature-length documentary. Thom Reilly, director of Arizona State University’s Morrison Institute for Public Policy, and Steve Seleznow, president and CEO of the Arizona Community Foundation, will discuss Beyond the Mirage.